‘Nobody Imagined It Would Go On This Long’
By Leif Le Mahieu
Report Finds Bud Light Facing ‘Unbelievable Boycott’ After Mulvaney Controversy
Bud Light has faced an “unbelievable boycott” from customers as its sales have continued to face steady declines after its controversial partnership with transgender activist Dylan Mulvaney, according to a new report.
Harry Schuhmacher, the editor and publisher of the trade publication Beer Business Daily, told NBC News that the backlash to Bud Light’s partnership with Mulvaney has lasted longer than anyone expected.
“Nobody imagined it would go on this long,” he told the outlet. “It seems random — it struck a nerve. I’ve never seen anything to compare it to, in all of the [consumer packaged goods] industry. It’s a real shock.”
According to recent data, sales of the once-popular Bud Light fell 28.4% for the week ending on May 13, coming on the heels of similar sales drops. While some of the decline is due to conservatives boycotting the beer, other people who are distancing themselves from the Anheuser-Busch InBev brand are apolitical, Schumacher said.